At Bark Avenue, we proudly follow a Sanity over Vanity grooming philosophy, meaning your dog’s emotional wellbeing, comfort, and safety will always come before achieving a particular haircut or aesthetic style.

While beautiful grooms are important, they should never come at the expense of a dog feeling frightened, overwhelmed, or distressed. Every dog is unique, and not all dogs cope well in traditional grooming salon environments. Busy salons often involve constant noise, multiple dogs and people moving in and out, and dogs being left for extended periods of time. For many pups, this can be overstimulating and stressful. Working one-on-one allows for a completely different experience.

Your dog receives my full, undivided attention for the entire appointment in a calm and controlled environment, without the pressure of other dogs, loud dryers, or constant interruptions. This approach allows me to work at your dog’s pace, respond to their individual needs, and create a more relaxed and positive grooming experience.

This personalised style of grooming is especially beneficial for puppies, senior dogs, anxious or nervous dogs, and those who may be reactive or sensitive to handling. Rather than rushing or forcing a dog through a groom, I make thoughtful adjustments when needed and, if appropriate, recommend more practical coat choices that support comfort and long-term wellbeing.

As a one-on-one groomer, my goal is not just a beautiful groom, but a dog who feels safe, respected, and confident returning again and again. At Bark Avenue, kindness, patience, and understanding guide every decision — because a calm, happy dog will always matter most.

Why choose Bark Avenue?